Robinson Helicopter Company is looking for a driven, high-energy Public Relations Manager to lead our external narrative and secure regular amounts of positive coverage on a regular basis. As the world’s leading manufacturer of civil helicopters, we are transitioning our brand story to highlight our role as a multi-mission-focused "workhorse" for civil and commercial aviation.

This is a pivotal first-time manager-level role for a professional with 5 years of experience who is ready to move from execution to strategy. You will be a co-architect of our corporate voice, responsible for securing top-tier media coverage and ensuring our technical achievements resonate with a global audience.

CORE RESPONSIBILITIES

Strategic Planning & Program Management

• Lead the development and execution of a comprehensive annual PR roadmap that aligns with Robinson’s corporate milestones and product cycles.
• Define clear, high-level objectives for every initiative, identifying the specific tactics (media outreach, events, digital content) required to achieve them.
• Establish measurable targets for every project, such as share of voice, sentiment shifts, or lead generation, ensuring all PR spend is tied to a quantifiable business outcome.
• Own the end-to-end management of PR projects, from initial concept and budgeting to final reporting and retrospective analysis.

Strategic Messaging & Branding

• Develop and execute a brand narrative that positions Robinson as a mission-focused industry leader.
• Maintain total brand consistency across all platforms, campaigns, and stakeholder touchpoints.

Media Relations & Thought Leadership

• Cultivate and leverage relationships with key journalists in aviation, manufacturing, and business media.
• Secure high-impact coverage through proactive pitching and reactive media management.
• Position Robinson executives as industry thought leaders through speaking engagements and interviews.

Content Creation & Management

• Produce high-quality press releases, bylined articles, advertorials, newsletters, and executive scripts.
• Storytelling: Identify what is "newsworthy" within our hangars and translate complex engineering feats into compelling stories.
• Maintain rigorous AP Style standards and provide expert editing for all corporate communications.

Crisis & Practical Communications

• Act as the primary point of contact for messaging in high-pressure or crisis situations.
• Deliver clear, accurate, and rapid communication to stakeholders while maintaining day-to-day operations.

Performance Measurement

• Define and track KPIs for all PR and spaneting initiatives.
• Report data-driven insights to leadership to optimize strategies and support business funding milestones.

Basic Qualifications:

• Experience: Minimum of 5 years in corporate communications, PR, or spaneting—ideally within aerospace, defense, or heavy manufacturing.
• Education: Bachelor’s degree in PR, Communications, Marketing, or a related field.
• Writing Mastery: Proven ability to craft press releases, pitch letters, and feature articles with a strong command of AP Style.
• Agility: Ability to prioritize multiple projects in a fast-paced environment and meet strict deadlines.
• Presence: Willingness to attend industry events and travel occasionally to represent the brand.

Preferred Qualifications:

• Direct experience navigating the regulatory environments of the aerospace and defense sectors.
• A "hands-on" proactive work ethic; you are someone who enjoys "doing" as much as "planning."
• Strategic mindset with the ability to translate technical specs into accessible, exciting content.

SUPERVISORY RESPONSIBILITIES:

None

Travel: 0-5. Travel is not expected in this role but may occur domestically.