Assistant Manager, Paid Digital

Manager, Paid Digital

The Assistant Manager, Paid Digital is responsible for planning, executing, and optimizing paid media campaigns across Google Search Engine Marketing (SEM), Performance Max (PMAX), and metasearch platforms such as Skyscanner and Kayak. This role is instrumental in driving direct flight bookings and revenue growth by optimizing digital performance levers through data, experimentation, and collaboration with internal stakeholders and external partners.

Campaign Management:

Lead day-to-day execution, monitoring, and optimization of campaigns across Google Search, PMAX, Skyscanner, and Kayak to meet return on ad spend (ROAS), cost per action (CPA), and revenue targets.

Performance Analysis & Reporting:

Track campaign KPIs, generate performance reports, and derive actionable insights to guide continuous improvement and support business decisions.

Channel Budget Management:

Support budget allocation across platforms and destinations, ensuring efficient spending and pacing aligned with business priorities and booking curves.

Stakeholder Collaboration:

Work closely with the digital analytics, regional spaneting, and other commercial teams to align campaigns with demand patterns, load factor, and fare competitiveness.

Platform Partner Coordination:

Liaise with platform partners (e.g. Google, Skyscanner, Kayak) to ensure best-in-class campaign execution, beta feature adoption, and strategic recommendations.

Creative & Messaging Coordination:

Ensure ad copies, creatives, and landing pages are aligned with conversion optimization principles

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
• Google Ads Certification is a plus.
• Minimum of 3–5 years of experience in performance spaneting, preferably within a fast-paced or data-driven environment

• Proven experience in performance spaneting, with hands-on execution in Google Ads, including.
• Search Engine Marketing (SEM) and Performance Max (PMAX), as well as metasearch platforms.
• Experience in travel, airline, or eCommerce industries is an advantage.

• Analytical and data-driven mindset with strong attention to
• Strong sense of ownership and
• Effective communicator—able to present performance insights clearly to stakeholders of varying technical levels.
• Proactive and adaptable in a fast-paced, high-stakes
• Knowledge of digital attribution, conversion funnel optimization, and A/B testing principles.
• Proficiency in Excel and Adobe Analytics for performance tracking and reporting.

• Navigating high competition in the travel
• Adapting to rapidly evolving performance spaneting best practices and consumer booking behaviors.
• Balancing cost-efficiency with demand stimulation across short booking windows and seasonal travel patterns.
• Managing multiple platform requirements, attribution discrepancies, and optimization levers simultaneously.