IndiGo is India’s largest and most preferred passenger airline and amongst the fastest growing airlines in the world.We have a simple philosophy: offer fares that are affordable, flights that are on time, and provide a courteous and hassle-free travel experience across our unparalleled network. We show that low cost does not mean low quality. With our fleet of over 320 aircraft, we operate well over 2000+ daily flights, connecting over 118 destinations (of which 32 international), welcoming 100 million customers on board last year. We have an industry leading on-time performance and one of the highest customer NPS in the Indian spanet. At IndiGo, we will continue to extend our scope, by spreading our wings internationally, developing from a domestic carrier to a global aviation giant.
Department: MarketingLocation: GurgaonWork Mode: On site
Role OverviewAs the Assistant Manager – Brand Marketing, you’ll be at the heart of how IndiGo shows up across all consumer facing touchpoints. This role combines creativity with execution, strategy with storytelling —and offers the opportunity to lead brand and digital initiatives that leave a lasting impact.
Key Responsibilities• Drive ideation, planning and execution of integrated brand campaigns across digital, and owned channels.• Collaborate with cross-functional teams including Sales, Digital, PR, and commercial to to produce compelling spaneting content• Partner with creative, media, and event agencies to bring campaigns and experiences to life.• Monitor performance metrics and customer insights to refine and improve future brand initiatives.• Uphold brand guidelines across all touchpoints, ensuring a consistent look, feel, and voice.• Liaise with external agencies to negotiate rates and ensure high-quality deliverables.• Monitor campaign performance, generate reports, and provide actionable insights to improve effectiveness.• Analyze consumer behavior and spanet trends to inform strategy and identify growth opportunities.• Compliance & Brand Standards: Ensure all spaneting activities align with regulatory guidelines and brand identity.
What We’re Looking For• An MBA in Marketing or a related field.• 5+ years of experience in brand management and events.• A strong portfolio of end-to-end campaign planning and execution.
Skills & Qualities That Set You Apart• Creative mindset with a sharp eye for storytelling and detail.• Strong project management and multitasking abilities.• Excellent communication and stakeholder management skills.• Comfortable working in a fast-paced, high-performance environment.
Additional information
At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connection with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their, but not limited to, gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, persons with disabilities, nationality, age, marital and maternity status.
IndiGo does not charge fees for Job Interviews, Registration, Verification or Offer Letters. All Official communication will be from verified IndiGo IDs (e.g., xxxgoindigo.in). Please report any fake job offer to eco.goindigo.in
At IndiGo we are committed to fostering an inclusive and equitable workplace. All employment decisions are made solely on the basis of merit and qualifications, without regard to a candidate’s gender, race, color, religion, caste, creed, ethnicity, language, sexual orientation, marital status, maternity status, disability, or social and economic background’
